Amazon has stuff.
eBay has stuff you love.
eBay
Amazon is where you get everything. eBay is where you get things you love. A big rebrand that launched eBay's new brand platform: a stand against ‘beige’, a celebration of individuality, and a call to shop differently.
The Social Content. Always, the social content.
There’s the big tv spot. And there’s the less precious social films that nobody gives a shit about but sometimes do more for brand awareness than the big TV spot. These are they.
PRESS
Adweek / “eBay Wants to Fill Your Cart, and Your Life, With Color in Flashy New Ad”
CNET / “eBay Mocks Amazon for Being Boring”
Creativity Online / “eBay Paints Itself as Colorful Contrast to Amazon”
Vox / “Watch eBay’s New TV Ad That Fires a Shot at the Amazon-ification of Online Shopping”
Role: CW/CD
🤝 Matt Murphy, Adam Szajgin, Nuno Ferreira, Natalie Warther, Ben Chappell & Lauren Perlow 🤝