Face to face with the opioid crisis.

Truth

After years of successfully fighting Big Tobacco, we helped Truth expand their mission and take on a new enemy: prescription opioids.

With over 800,00 dead since 1999, it is no secret opioids are widely abused, but somehow kids still felt immune to its addictive powers.

America needed a dose of reality and we gave it to them with a live detox experience that showed the world the impossible hold opioids take on your life. This work was awarded an Emmy for Outstanding Public Service Announcement.

Full length film, played live in NYC.

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Case Study

Role: CW/CD

A million thanks to 72andSunny for the privilege of being part of this project.

🤝 Garrett Jones, Matt Murphy, Nate Virnig, Garrett Combes, Chase Hilton, Carlin Wilson-Webb 🤝

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