California Inspires Me.

Google

Jack Black, Rashida Jones. Mark Mothersbaugh, Kim Gordon, Reggie Watts and Brian Wilson are just a few of the luminaries featured in the
"California Inspires Me" Native Content Series we created for Google Play in partnership with California Sunday Magazine.

This remains one of my faves. Films still feel as fresh today as they did when we made them.

Google wanted to keep it low key. They didn't want the most eyeballs, just the right ones. A nice reminder that sometimes brands want to walk softly, and sometimes that works too.