There’s a group for that.

Facebook Groups

After years of pandemic isolation, a fraying sense of shared reality, and a creeping loneliness epidemic, Facebook Groups had quietly transformed, from hobbyist corners into something people actually needed: communities built on the acceptance they couldn't find anywhere else.

Stories of heartbreak, self-doubt, and burnout - and the wonderfully bizarre ways people cope with all of it - became the cornerstone of a campaign built on a simple truth: you don't have to face any of it alone.

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Community Curated 360˚Experiences.

To help us understand ourselves better, the members of Screw It, Let’s Talk Astrology helped create The 12 Houses of Self. Below, the Outdoorsy Gals guide us through an audio experience to help let go of everyday stress. Both experiences are meant to serve our audience at the intersection of entertainment and utility.

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Social Posters

MTV VMAs Activation. It's always fun to see new sides of a well known face. For the VMAs we got to spend some time getting to know what pop star BeckyG loves outside of music, then spun it into a journey through her fav Facebook Groups. It turns out self-care is all about self-indulgence for Becky.

Role: CD/CW

🤝 Garrett Jones, Ivan Djayaputra, Tanya Karpitskiy, Elizabeth Bassett, Jen Lu, Jessy Cole 🤝

Twitch

Tide