Inviting billions of users to speak a new language.

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The global launch of Avatars gave more than 2+ billion people a new way to express themselves. With more representative features and greater cultural authenticity, users could create a digital version of themselves that felt genuinely personal.

To bring the product to life, we partnered with artists known for fearless self-expression—including Raja Kumari, Jão, Tems, and Diljit Dosanjh—to put their avatars to the test.