It can wait.

AT&T

To convince young adults that their text can wait, we told the story of texting and driving from both sides—the lives shattered, and the lives that do the shattering. Directed by Werner Herzog, the centerpiece of the campaign was the 35-minute documentary From One Second to the Next.

Herzog later called it "one of the most important films I've ever made", on Marc Maron's WTF podcast. Today, the film is shown in more than 47,000 driver's education programs across America, and is available to watch in full on Netflix.