Turning heroes into super heroes.

Adidas World Cup

Directed by Rupert Sanders, The Spark was the first chapter in a graphic novel–inspired World Cup Campaign that transformed football’s biggest stars into larger-than-life heroes. Also, remind me to tell you a story about how NOT to kick a ball to Lionel Messi.

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Adidas Comic Book

It's for these projects that you are happy to work in advertising. Getting your words illustrated by three of the worlds great comic book artists, Jae Lee, Ryan Benjamin and J.G. Jones was a privilege.

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World Cup Charity

adidas - "Painted Journey"

Facebook fans voted on their favorite World Cup moment of the day, these moments were then painted that same day by Espior Kennedy and Paul Junior Kassem. The paintings were sold on eBay with profits benefiting Nelson Mandelas 46664 foundation.

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Role: Copywriter

🤝 Martin Terhardt, Daniel Carlsson, Ben Bartles, Andy Fackrell, Richard Bullock 🤝

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