Real Runners. Real Insights.
Adidas Running
Real running insights became real runnings ads. We traveled to 3 running cities, New York, Boston and Berlin and interviewed almost a thousand runners. Their insights became headlines and content for OOH, print and digital/social.
In Berlin, for the Adidas Running Campaign. Haile Gebrselassie shattered the world record (which has since been re-shattered). We had 20 minutes with Haile in the Holiday Inn breakfast lounge to make this tactical film which ran the next day.
Incidentally I also ran the marathon, but only barely and with much pain. At the end of our interview, I asked Haile what I might have done differently, He smiled and said, "If you want less pain, run faster." Then he ate a doughnut.
Respect.
Role: Copywriter
🤝 Daniel Carlsson, Chris Landy, Kate Morrison 🤝